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The FAANG group of mega cap stocks manufactured hefty returns for investors throughout 2020.

The group, whose members include Facebook (NASDAQ:FB), Amazon.com (NASDAQ:AMZN), Apple (NASDAQ:AAPL), Netflix (NASDAQ:NFLX) and Alphabet (NASDAQ:GOOGL) benefited vastly from the COVID-19 pandemic as people sheltering in place used their products to shop, work and entertain online.

Of the previous 12 months alone, Facebook gained 35 %, Amazon rose 78 %, Apple was up 86 %, Netflix saw a sixty one % boost, and Google’s parent Alphabet is actually up thirty two %. As we enter 2021, investors are wondering in case these tech titans, optimized for lockdown commerce, will provide similar or even much more effectively upside this year.

From this number of five stocks, we are analyzing Netflix today – a high-performer during the pandemic, it is now facing a distinctive competitive threat.

Stay-at-Home Appeal Diminishing?
Netflix has been one of the strongest equity performers of 2020. The business and its stock benefited from the stay-at-home environment, spurring need due to its streaming service. The inventory surged about ninety % off the low it hit on March 16, until mid-October.

NFLX Weekly TTMNFLX Weekly TTM
Nevertheless, during the past 3 months, that rally has run out of steam, as the company’s key rival Disney (NYSE:DIS) gained a lot of ground in the streaming fight.

Within a year of its launch, the DIS’s streaming service, Disney+, now has more than 80 million paid subscribers. That is a substantial jump from the 57.5 million it reported in the summer quarter. That compares with Netflix’s 195 million subscribers as of September.

These successes by Disney+ emerged at the same time Netflix has been reporting a slowdown in its subscriber development. Netflix in October discovered it included 2.2 million subscribers in the third quarter on a net foundation, short of the forecast of its in July of 2.5 million new subscriptions for the period.

But Disney+ isn’t the only headache for Netflix. AT&T’s (NYSE:T) WarnerMedia division is within the midst of a similar restructuring as it focuses on the latest HBO Max of its streaming platform. Also, Comcast’s (NASDAQ:CMCSA) NBCUniversal is realigning its entertainment operations to give priority to the new Peacock of its streaming service.

Negative Cash Flows
Apart from rising competition, the thing that makes Netflix a lot more weak among the FAANG team is the company’s tight money position. Because the service spends a great deal to develop the extraordinary shows of its and shoot international markets, it burns a good deal of money each quarter.

To improve its cash position, Netflix raised prices due to its most popular program during the last quarter, the next time the company has done so in as a long time. The move could prove counterproductive in an atmosphere wherein individuals are losing jobs and competition is warming up. In the past, Netflix price hikes have led to a slowdown in subscriber growth, especially in the more mature U.S. market.

Benchmark analyst Matthew Harrigan previous week raised similar fears into his note, warning that subscriber development might slow in 2021:

Netflix’s trading correlation with various other prominent NASDAQ 100 and FAAMG names has now clearly broken down as one) trust in its streaming exceptionalism is fading somewhat even as 2) the stay-at-home trade may be “very 2020″ even with a bit of concern over how U.K. and South African virus mutations might have an effect on Covid 19 vaccine efficacy.”

The 12-month cost target of his for Netflix stock is $412, aproximatelly 20 % beneath the current level of its.

Bottom Line

Netflix’s stay-at-home appeal made it both one of the greatest mega hats as well as tech stocks in 2020. But as the competition heats up, the business enterprise has to show that it continues to be the high streaming choice, and that it’s well-positioned to defend the turf of its.

Investors appear to be taking a rest from Netflix inventory as they delay to determine if that can occur.

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